About

Celaé is a modern, luxurious skincare brand inspired by the transformative powers of snail mucin and premium, nature-based ingredients. Derived from the Latin word cella (meaning "chamber" or "shell"), our name symbolizes protection, rejuvenation, and inner beauty—qualities that mirror the extraordinary regenerative abilities of the snail shell.

Our mission is simple: to provide high-efficacy, scientifically-backed skincare that delivers real results with a focus on luxury, sustainability, and authenticity.

At the heart of each formulation is snail mucin, a natural ingredient long revered for its healing and regenerative properties. Rich in glycoproteins, hyaluronic acid, zinc, glycolic acid, and antimicrobial peptides, snail mucin hydrates, firms, and repairs skin at a cellular level. It helps fade dark spots, reduce fine lines, calm inflammation, smooth texture, and accelerate skin healing.

As a proudly local, women-led brand, we believe skincare should transcend gender. That’s why every product we create is unisex—designed for real skin, not for skin types confined by stereotypes. Whether you're dealing with breakouts, dullness, sensitivity, or signs of aging, our products are crafted for all skin tones, textures, and people. This is P-beauty: science-backed, nature-powered, and gender-inclusive skincare made for Pakistanis, inspired by K-beauty’s emphasis on purity and purpose.

Everything we create is produced locally in Pakistan—from ethically harvesting snail mucin to formulating, testing, and packaging in certified labs. All our products are PCSIR-certified, ensuring they meet the highest standards of safety, efficacy, and quality.